The Transmedia Story Lab project brought together a research team from the Biological Sciences Division, Humanities Division, and School of Social Service Administration to explore ways that narrative arts — especially emergent digital media and transmedia storytelling forms — can influence broader publics, impact policies, and improve health. The Lab, an initiative of the Center for Interdisciplinary Inquiry and Innovation in Sexual and Reproductive Health (Ci3), sought to produce a unique body of knowledge about new media storytelling that explores intersections between the arts and sciences, as well as critical making and practice-based research in the humanities. The project also explored transmedia storytelling itself as a qualitative research method that could further the field of public health. Through providing infrastructural support for establishing the Lab, the Neubauer Collegium facilitated the development of new analytic, qualitative, and quantitative research methods for studying the impact of narrative in public health, and enable scholarship that exists at the intersection between the digital humanities and public policy.